@article{Matthes_2016, title = {Predictive Analytics im Marketing mit moderner Systemarchitektur. Das Beispiel SAP S/4HANA in-memory Marketing Cloud}, author = {Matthes, Jan}, journal = {Information - Wissenschaft \& Praxis}, number = {5/6}, pages = {346-349}, volume = {67}, year = {2016}, keywords = {Software Marketing Cloud Computing} }