@article{Matthes_2017, title = {Predictive Analytics im Marketing mit moderner Systemarchitektur. Das Beispiel SAP S/4HANA in-memory Marketing Cloud}, author = {Matthes, Jan}, journal = {Information - Wissenschaft \& Praxis}, number = {5-6}, pages = {346-348}, volume = {68}, year = {2017}, keywords = {SAP 4HANA SAP Datenbankanwendung Segmentierung} }